Mobile devices have become an incredibly important part of modern life. Our reliance on them for so many aspects of our daily lives have resulted in a transformative shift in the way we handle a vast range of different situations, and engaging with the world of commerce is no exception. With the development of human shopping habits over time, we’ve seen a significant move towards digital storefronts. But in recent years, the format of those digital priorities has shifted even further.
The fact is, mobile shopping apps have changed not only consumer behaviour, but also the way that businesses operate. People have moved away from having to navigate through busy streets and shopping centres, leading businesses down the path of finding more efficient and effective ways to provide their products and services to their target market and gain an edge over the competition. Mobile shopping and ecommerce apps have quickly risen to become a powerful way to achieve this, forming an integral and convenient part of modern consumer life.
With unprecedented ecommerce growth over the past two decades, it’s safe to say that, as we discussed above, the way that we buy and sell goods has seen a dramatic change. Ecommerce is more accessible than ever before, as we can simply reach into our pockets to gain access to everything we could ever need. Mobile shopping apps have taken that convenience and accessibility even further. Global ecommerce sales in 2020 amounted to $4.28-trillion with forecasts of close to $6-trillion for 2023, meaning ecommerce continues to grow. And with convenience and efficiency becoming a priority for both consumers and businesses alike, mobile shopping apps continue to rise in popularity and deliver a redefined approach to the shopping landscape, placing virtual marketplaces right in the palm of our hands.
It’s a word that’s appeared a few times already – convenience. It’s one of the biggest factors for the rise in mobile ecommerce apps. It’s a huge advantage that the format has over other retail channels, including websites. As of 2021, over 2.14-billion people worldwide were expected to make mobile purchases, with that number being projected to reach 2.66-billion this year in 2023. These numbers are set to reach these levels in part due to the fact that consumers have instant 1 or 2-touch access to their desired marketplace or storefront, letting them explore and shop a vast array of products from the palm of their hand. Not only is it a powerful tool for businesses to provide this convenience, but it also promotes loyalty and consistent return shopping habits.
Personalisation plays a huge role in positive shopping experiences for consumers in almost every sector and industry. Mobile shopping and ecommerce apps are a powerful tool to meet and expand on the demand for personalisation in digital storefronts. The apps are able to leverage advanced algorithms and analytics to give shoppers and users an enhanced experience when it comes to personalisation – they’re able to analyse browsing and purchase history to deliver accurate product recommendations, promotional and marketing material, and even content, to ensure maximum relevance for consumers. This becomes an incredibly important factor to consider when studies have shown that almost three quarters of consumers become frustrated when website content isn’t personalised to them and their interests.
Mobile ecommerce apps make ordering easy for consumers. It’s another element of convenience that is simply unmatched by most other channels. They’re typically built with secure payment options integrated within the app that enable swift, seamless transactions without compromising on security. Mobile transaction volume is consistently on the rise, meaning more and more consumers and placing their trust in straightforward mobile payment methods.
One of the biggest advantages of providing a mobile ecommerce app for customers is the ability to communicate with them directly. Apps give shoppers the ability to receive instant updates about the status of their orders. A 2020 survey revealed that 52% of online shoppers cited real-time order tracking as a vital factor that influenced their online purchasing decisions. But notifications also give businesses a chance to promote personalised products and offers to drive traffic and conversions through their app-based storefront. Customers are always kept in the loop, and push notifications on mobile devices enable a tailored approach to promoting regular shopping habits.
Time has become a precious commodity for people in every walk of life. Convenience is a tremendous factor for consumers when choosing where to make their purchases. For these two reasons alone, mobile shopping apps have proven to be a game-changer for businesses looking to build their brand and achieve notable growth in their industry. By providing a personalised, seamless, and sustainable shopping experience in the palms and pockets of consumers, businesses can capitalise on a powerful platform and the monumental shift in modern shopping behaviour.
As an ever-evolving landscape, ecommerce and the world of mobile shopping apps is set to bring a wealth of innovative features to revolutionise the digital shopping experience. There’s never been a better time to bring your business into the mobile world – get in touch with us to discover how we can help you and your business create a powerful mobile ecommerce app that gives your customers exactly what they need today.
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